Some advice from an ex marketing manager to improve your salon’s ambiance and attract more customers I have worked for a few years in a big company in the marketing team, and I got to learn a few classic sales tricks, which I will gladly share with you now. Today, it is very important to […]
In the beauty industry, communication is as important tool as any other – scissors, brushes, pigment. Communication plays a crucial role in the beauty industry. Even though this is the case with any service-based business, it’s at least 5x more emphasized with the beauty industry. There are multiple reasons. First and foremost, beauty industry clients […]
Incorrect brow shape? Brows with sparse hair? Not enough volume? Powder brows solve these and many other eyebrows issues you might be facing. No wonder they’ve become one of the most sought-after eyebrow techniques. Celebrities like Rihanna, Mila Kunis, and more have turned to this semi-permanent eyebrow treatment, and have achieved a full natural look – without […]
If you are looking to wake up with perfect brows, eye and lip liner, or more – you need a PMU artist. Today, we answer some of your frequently asked questions when it comes to permanent makeup and becoming a permanent makeup artist. What is a PMU artist? PMU artist stands for Permanent MakeUp artist, and it […]
One of the greatest things about being in the beauty industry is the ability to turn any client into an advertisement of your skill, and your business. If you are thinking about getting microblading certified, or you are already serving clients, you’ve probably experienced clients bragging about the service they received. Or you’ve at least came […]
“I haven’t had a single scary moment when I was switching careers” – Said no one ever. You probably know that every time we leave our comfort zone, it is accompanied by fear. Even when we are supposed to switch jobs in the same industry, we tend to be stuck at work we don’t like, […]
Have you read the story about Susan Parker-Jones, a woman that travels 400 miles six times a year to return to the only stylist she trusts with her looks? Even though this is an extreme case, it speaks a lot about loyalty, especially in the beauty industry. It’s definitely not easy to build such a loyal […]
Have you read the story about Susan Parker-Jones, a woman that travels 400 miles six times a year to return to the only stylist she trusts with her looks? Even though this is an extreme case, it speaks a lot about loyalty, especially in the beauty industry. It’s definitely not easy to build such a loyal […]
Are you wondering whether you have all it takes to be able to enroll in the PhiAcademy and able to put the shiny logo next to your work? This article will answer your questions. You’ll read about the most common criteria we noticed among our most successful students, and you’ll also be able to find […]
It’s no secret that the situation in the make-up, permanent make-up, and the beauty industry overall is quite competitive. The number of different kinds of beauty artists is constantly growing, making it harder to stand out. You’ve probably been discouraged a few times before, thinking that even though beauty is your passion, there are just […]
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