If you’ve been following PhiAcademy for a while, you will notice that we regularly share business, sales, and marketing tactics that are effective for our artists.
One of the practices that has proven to be successful, and that can double or even triple your booked clients and students is definitely – newsletters.
Today, we’re going to dive deeper into the topic, share what our PhiBrows artists are doing to increase their booking rate with newsletters and answer your frequently asked questions.
Before we share more about newsletters, how to start, what to include, and how to make them successful from the beginning, let’s take a look at statistics:
- According to a 2020 study by McKinsey & Company, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter.
- According to a 2020 survey by Statista, 49% of consumers purchased a marketing email at least once per month.
- In a 2020 survey by Litmus, 34% of marketers stated that newsletters were their most effective email marketing channel.
What’s even better is that newsletters are one of the most affordable options when it comes to marketing, and you can start implementing them for $0.
What are newsletters?
Newsletters are a part of one of the most powerful marketing channels – email marketing. These promotional emails are automatically sent to a group of users who are subscribed to your list. Typically, they are used for sharing news, insights, industry trends, discounts, and much more.
The primary goal of these engaging emails is to have “an intimate” connection with the reader, keep them in the loop and increase your sales directly through your clients’ inboxes.
There are numerous benefits of focusing on email marketing, but we’ll list a few (less obvious than increased income).
- You won’t rely on your business on Instagram.
Instagram may shut down your account. TikTok can do the same. Facebook can do the same. But once you have emails of your clients and potential clients – no one can take them away from you. You have control over your audience.
Even if one email provider decides to shut you down, you can move to another and use the same list.
Newsletters: It’s personal
Away from the buzz of social media, once your readers open your email, they are talking to you and only you. Other posts, stories, thoughts, and opinions are not interfering with your message. Your clients are reading a letter from you.
And letters are still powerful.
Newsletters: Trust ambassadors & extraordinary sales tool
What content should you share?
To make your newsletters engaging and appealing to your readers, you can include a variety of relevant content to them and your area of expertise.
Here are some ideas for the content that our successful artists usually share:
- Industry news and trends.
Updates on the latest microblading techniques, trends, or tools to keep subscribers informed and engaged.
- Before-and-after photos.
The results of microblading services by including photos of clients before and after their appointments.
- Client testimonials and success stories.
Quotes or stories from satisfied clients to build trust and credibility with the audience.
- Promotions and discounts.
Special deals, discounts, or packages exclusive to your newsletter subscribers to encourage bookings and foster loyalty.
- Educational content.
Articles or blog posts about microblading, such as FAQs, post-care instructions, or tips for maintaining the best results.
- Upcoming events or workshops.
Upcoming events or workshops related to microblading or beauty services that they are hosting or attending.
- Expert advice.
Sharing expertise by answering frequently asked questions or providing tips and advice on microblading and related beauty topics.
Sharing a glimpse into their salon, team, or daily work routine to create a personal connection.
- New products or services.
Introducing any new micro-blading-related products or services that they are now offering at their salon.
- Social media highlights.
Showcasing the most popular or engaging social media posts and encouraging subscribers to follow and interact with them on those platforms.
Before starting - make sure you’ve built your subscribers list
There’s one essential thing when it comes to success with email marketing – you have to have a list of people receiving your emails. That is – you need an audience.
If you’ve been building your social media followers base, it’s the right time to turn those followers into email subscribers.
Make sure to regularly incentivize and share the form for subscribing to your email list, and your email list will start building out.
As mentioned before, newsletters are one of the most powerful marketing channels, but what makes a difference is the content inside those emails.
Make sure your newsletters are aligned with your brand image, voice, and tone and full of interesting and valuable information.
If you are sending newsletters just for the sake of having a newsletter – we can’t guarantee the results. However, if you embrace the mindset that each of the emails sent is a direct email to your client, you’ll see the results in no time.
Let us know how it’s going! We’d love to have your results featured here!