Do you know what is the secret to a beautiful face and anti-aging, without which whatever you try to do to improve your looks is worth little? Is it a good moisturizer, face lifting, eye lifting, Botox, fillers, thread lifting, PRP? No. It is eyebrows.
Eyebrows that are well-shaped, adequate, and personalized make the human facial features stand out, and help make the eyes look bigger and more youthful. The right shape, density, and color of eyebrows can help lift hooded and tired eyes and brighten up a worn-out, angry, or sad look. The shape, density, and symmetry of the eyebrows make the eyes stand out and improve efficiency to frame the upper part of the face. Without a doubt, the eyebrows paint a person’s character, temperament, mood, and emotion. If we take into consideration that good eyebrows have the power to hide minor facial flaws (such as small or too wide eyes) or help redirect attention to the upper part of the face, it becomes apparent why so much attention has been given to eyebrow care in the beauty industry. Therefore, it is apparent that eyebrows require attention, time, skill, and dedication, so as to create one of the most powerful weapons of beauty and non-verbal communication. These two (rarely symmetrical in nature) symbols of beauty are challenging, not only because of the money spent on quality makeup but also because of the everyday struggle that’s spent to make these dominant beauty markers in a perfect state, color, and symmetry with the help of special scissors, brushes, eyeshadows, mascara, gels, pencils, volumizers, glosses… In the case that this undertaking is successful, and the person doesn’t have a bad brow day, this perfect state is kept all the way until they sit still and in a perfectly air-conditioned area. There are no swimming, romantic walks in the rain, sweating when dancing in nightclubs because those wonderful eyebrows will drip down all the way to the cheekbones. Oh, and let’s not forget the effect those types of eyebrows will have during a passionate kiss or steamy intercourse, when those wonderful, painstakingly drawn eyebrows, will end up on your partner’s face, shoulders, or… Well, let’s not go into any more detail. The popular Instagram meme says: “I was going to like your picture, but then I saw your eyebrows.” Having perfect eyebrows is, in fact, a luxury. A short-lasting, but a very important one. With the occurrence of the PhiBrows method and a strong brand that’s backing it up, a new type of luxury has been developed, with the help of which countless hours of painstaking eyebrow drawing are now a thing of the past.
Even with the combination of art and science, with cutting-edge tools and technology, PhiBrows clients are much more interested in who is doing the treatment and not how it is done. To fully stick to the ideals of beauty and transfer the knowledge to countless generations of beauty Artists, PhiAcademy was founded – being the largest beauty academy in the world today. The Artists who attend and finish this school have the privilege of being posted on the PhiAcademy World Map because PhiAcademy guarantees the quality of their work, which is not a small thing as PhiAcademy is the world leader in the world of permanent eyebrow makeup. To reach this status, an Artist needs to pass the six levels of education (PhiAcademy Hexaplan). They begin as students, but if they pass all the difficult levels, they continue as Royal Artists. The next step for the more successful ones is a Master Associate title (this is where the professional brand elite starts to form), then the best of them receive the title of a Craft Master, and only a few, the superior ones, get to be called Grand Masters. It is incredibly difficult to reach this level, navigating through strict PhiAcademy rules, and the fact that there are only 450 Craft Masters in 160 countries, from around 100.000 students who attended PhiAcademy. “Many are called, but few are chosen”(Matthew 22:14). Craft Masters are not driven by money, but by the mission to spread beauty and perfection, bettering the lives of their students, and above all, clients. They are the apostles of the brand, not only because they teach others the PhiBrows technique, but because they truly change lives. The Creator of the brand and the Founder of the Academy has the final say – only he can choose and appoint a candidate as a Craft Master, among the ones that were recommended, much like the Queen of England can appoint someone a knight. These international stars live the lives of authentic luxury. We are not only talking about real estate, clothing, or cars, which they certainly do not lack. This is a noble kind of luxury – which includes traveling all over the world, developing a business, and teaching other people, whose life is often changed completely. The special kind of luxury is that the value of the PhiBrows brand brings them clients and students, wherever they choose to live and work, alone or in a team, so they speak and teach in 23 world languages.
In the beginning, the battle on the market concerning Microblading pigments was led in two ways: easier and harder. One group of manufacturers aimed to satisfy the needs of their Microblading artist under any circumstances. PhiAcademy wanted to fight for the satisfaction of its clients and the status of its artists – so they can work with pure pigments which will provide the future of their business, while also giving them peace in working on their clients. It was a completely different way of thinking at the time, as one could get a market share by providing a good price and pigments that were easy to apply. A pure pigment couldn’t satisfy any of these needs – pure pigments have a longer absorption time and were more expensive. Having categorically rejected the partnership, fearing the boycott of the rest of the industry, one factory that produced tattoo and permanent makeup pigments in Germany finally accepted the Phi principles and the manufacturer became highly motivated to work on an idea of a “pure pigment”, together with the Phi brand. A few years down the road, it was clear that the PhiAcademy policy was the right one, and the manufacturer looked right on using their full potential solely to produce the PhiBrows pigments. Phi set off the only important buyer for the pigments and the leader in the market because its formula didn’t contain any heavy metals or other harmful substances. This is the first pigment on the market whose manufacturer guarantees it won’t change the color over time compared to the color the client sees after healing. Apart from that, the formula does not contain alcohol; it will not burst through the walls of surrounding cells or spread under the skin. Because of this quality, the strokes on the eyebrows remain thin, elegant, and clear, and stability of all pigments was reached, which prevents the eyebrows from turning red, purple, gray… They are hypoallergenic, vegan-friendly, and will not react to magnets (100% MRI safe). PhiBrows Pure pigments have never been, and never will be, tested on animals. PhiBrows Artists and clients can relax, knowing that they only work with safe and healthy PhiBrows Pure pigments. They are, of course, being constantly developed, because PhiAcademy continues to work hard on the creation of its final pure pigment formula (SUPERB).
Those who believe their face deserves the luxury of perfect eyebrows will undoubtedly choose a certified PhiBrows Artist and schedule a consultation. Throughout the consultation and treatment, the certified PhiBrows Artist has the support of Dr. Phi, a professional team of PhiAcademy doctors who support them 24/7 and answer all their questions. All these small pleasures happen in certified PhiBrows salons, places that pose as an oasis for all the clients’ senses. They provide the luxury of a peaceful and lovely-smelling environment, with relaxing music, surrounded by people who care about the looks, health, and the relaxation of the client. There are two universal criteria that every PhiAcademy Artist or Royal Artist must meet. Those include a personalized approach to every client, as well as absolute privacy. They are aware that the most important person in any successful job in the world is the client, and that is why they are fully committed to them.
With time, we realize what luxury really is, and it is the things that do not have a price, that is right in front of our eyes, the eyes and the two perfect pieces of jewelry above them. We talk about restrained luxury, the refined, iconic, and timeless aesthetic that may not be noticed or dominant at first, but that catches the eye and signals that there is special beauty, materialized by the delicate strokes of an artist. It is a permanent luxury that shoots the sparks on the first and on the second look, the perfection of the Golden Ratio. This “must-have” of the face, adapted to every individual personality, hides the perfection of beauty, and catches the eye of every onlooker. The flawless aesthetic and powerful energy are reflected, and that is when people realize they need something similar. That is the secret of the sophisticated PhiBrows luxury. A person who can confidently enjoy a gorgeous reflection in the mirror and has a steady hand of an Artist on their side can be sure that they invested in priceless luxury. That is why it is worth walking to a mirror, opening your eyes wide, smiling to yourself… and raising your perfect eyebrows.
PhiBrows Artists and clients can relax, knowing that they only work with safe and healthy PhiBrows Pure pigments. They are, of course, being constantly developed, because PhiAcademy continues to work hard on the creation of its final pure pigment formula (SUPERB).
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